What is a Private Label?

Online Marketplace

The majority of sellers get their products from suppliers. There aren’t many companies that produce and market their products directly to customers. Moreover, numerous businesses also market their goods without using their names or logos. If you’re not familiar with private labeling, keep reading. We’ll discuss private labeling in this blog article, along with some of its advantages and disadvantages.


A product sold under a retailer’s own brand name is known as a private label product since it was developed by a third party. Everything related to the product or items is under the retailer’s control. That covers the product’s specifications, its packaging, and everything else as well. The store receives private branded goods to sell after that. They are the business’s “own brand” goods in the eyes of the consumer. 

Both branded and private label lines are present in the majority of consumer goods categories. Examples of industries where private labeling is most common include the following:

  1. Clothes – In addition to branded alternatives, high street clothing businesses frequently market their own collections. 
  2. Grooming & Personal Care – Private label nail polish, shampoo, and other products may be sold at nail salons, hair salons, and other businesses.
  3. Food & Beverage – Own-brand condiments, sauces, etc. from grocery stores

Advantages of Private Labels 

  1. Control in pricing

To assure the most lucrative price, they determine and manage manufacturing costs. Products are created in a way that ensures the healthiest profit margins in the end.

  1. Control in production

The supplier receives instructions from the store on every aspect of a private label product. They might specify substances or parts. They can demand exact specifications, even down to the most basic details like a product’s color or form.

  1. Flexibility

Some retailers get all of their supplies from suppliers. They depend on them as a result to respond to market demands. The suppliers must modify their products if customers start to want new lines or new features. 

4.Control in branding

Retailers can change the branding of the products, starting from the name down to the packaging. Unlike buying directly from a supplier, a private label will give you the freedom to customize your own product.

Disadvantage of Private Labels 

  1. Customer’s impression

Compared to an unknown private-label brand, individuals frequently trust a brand they have used for a long period. For this reason, before spending money on private-label items, explore consumer preferences.

  1. Minimum orders

Minimum orders Unfortunately, the minimum order is sometimes far bigger than what you would typically order.

  1. Products will be stuck on the shelves

Some retailers make the error of acquiring a line of privately labeled goods without first determining if their clients would find the goods to be appealing. As a result, you can have a large amount of unsold inventory.


Here, the vendor has product lines produced to market and sell under their own name and branding. The main benefits of this are the authority it offers retailers. They have control over branding, price, and manufacturing. But going up against well-known businesses and brands is no easy task.