25 Updates to Freshen Up Your Site
Lacking time to complete tasks and lacking ideas for improving your online store? Take a look at this article. We’re going to go through 25 techniques in this article to update your online store when you have nothing else to do.
1. REDO YOUR HOME PAGE
The homepage of your website is typically the first thing visitors see, so it’s critical to keep things interesting by switching around the content, copy, photos, and calls-to-action. Make some adjustments, tweak the placement of various parts, rearrange the content that appears above the fold, and generally improve the usability of the page for visitors as well as its conversion rate.
2. INCLUDE REVIEWS AND RATINGS FOR YOUR PRODUCT PAGES
Positive product reviews are the best way to sell things, so be sure to highlight them on your product pages if you have any.
3. EMAIL A WEEKLY NEWSLETTER
A weekly email newsletter is a great way to stay in touch with loyal customers. Inform them of any relevant information, including new product releases, business announcements, and industry news! Maintaining an active newsletter is beneficial to your company since email lists make it simple to stay in touch with your top clients.
4. MAKE PRODUCT PACKAGES
Sales can be increased by creating packages of related goods; after all, everyone likes a good deal!
5. INCLUDE A FAQ SECTION ON YOUR PRODUCT PAGES
When you optimize your FAQs for certain keywords, they can not only assist you respond to client queries but also save the time you spend on customer service. If you don’t already have FAQs on your website, add them to your Contact page, Help page, or a separate FAQ page. Review your FAQ page to make sure it answers all the questions your audience is asking.
6. ENHANCE YOUR HOMEPAGE WITH A BANNER
Your homepage is the page you should concentrate your efforts on, and having a banner there will benefit both you and your visitors. To make sure that visitors don’t miss essential information that might encourage them to make a purchase, use it to announce new items, critical shipping information, seasonal promotions, etc.
7. UPDATE THE COPY OF YOUR THANK YOU PAGE
The importance of saying “thank you” cannot be overstated, yet a generic “thank you for ordering” page won’t stick in the mind. Why not make your copy more interesting by updating it? Utilize this as a chance to strengthen your relationship with your clients.
8. ADD SOCIAL PROOF NOTIFICATIONS
A little popup will alert the users of your website whenever a product is purchased! This fosters a feeling of urgency and may increase conversions. It’s similar to generating a crowded store atmosphere online.
9. ENHANCE YOUR PRODUCT PAGES WITH PRODUCT UNBOXING VIDEOS
Unboxing videos for products are a fantastic method to boost client confidence and establish credibility with your audience. Additionally, it’s a great way for potential consumers to visualize the unwrapping process and watch the product in use!
10. VIDEO PRODUCT REVIEWS FOR YOUR PRODUCT PAGES
What could possibly top a rave customer review? A video of that evaluation would be great! If you have brand advocates who genuinely adore your items, ask them if they would be willing to film a little video sample explaining why. Authentic and relevant video reviews on your product pages may significantly increase sales. Don’t forget to provide them with free goods, a coupon code, a shout-out on social media, or compensation in exchange!
11. COMPLETE YOUR FAQS WITH PRODUCT ASSEMBLY VIDEOS
Include a product assembly video on your FAQ or Help page if you sell things that need any level of assembly. It will not only benefit your consumers but also cut down on the quantity of customer service you need to offer. Additionally, it increases visitor engagement with your website, which is beneficial for SEO.
12. ADD A BLOG SECTION
Adding a blog, if you don’t already have one, is a great method to increase content on your site and draw in more people. Your blog doesn’t need to be updated constantly; as long as you follow a plan and prioritize quality over quantity, you may achieve worthwhile results.
13. MAKE UPDATES TO YOUR TRANSACTIONAL AND SHIPPING EMAILS
Keep your text entertaining even while sending required emails like order shipping alerts and purchase confirmations! If you have recently launched using generic templates for these emails, go back and edit the text to better represent your brand.
14. LAUNCH AN AUTOMATED ABANDONED CART EMAIL CAMPAIGN AND SET IT UP
All of us have been there. After adding items to our carts, we either forgot to check out or exercised restraint and decided not to continue shopping at all. Email marketing for abandoned carts might help you out in this situation (for ecommerce stores). They’re a brilliant technique to entice customers back to their shopping carts and get them to check out again, which will increase your sales and profits.
15. UPDATES TO YOUR SHIPPER/SHIPMENT PROCESS
There’s always space for improvement, so why not shop around to get a better bargain if you’ve been working with the same shipping company for a while or you just choose one when you initially started out without considering any other options? Or, if you have a good relationship with your supplier, it can be worthwhile to approach them to work out a lower price or speedier shipment method.
16. Create a course online
Making and selling online courses is a great way to draw in new sources of income, keep clients interested, and establish your reputation in your field.
17. ASK SOMEONE TO CHECK THE NAVIGATION ON YOUR WEBSITE
Even while you can test your own website to guarantee easy navigation, if you’ve spent hours reviewing it, you can unintentionally miss certain problems. A new set of eyes may really assist to identify any issues that need to be fixed so you can improve your audience’s online experience.
18. MAKE A CONTENT CALENDAR PLAN
Blogging is crucial for any website, as we’ve already discussed. It increases SEO, draws in and keeps viewers, and gives your online brand some personality. Why not plan out your blog subjects in advance and get a head start?
19. PROVIDE EXCLUSIVE DISCOUNT CODES
Offer visitors a reason to subscribe to your email list in order to expand it. A discount coupon may go a long way toward enticing site visitors to subscribe to your email list, which could result in more sign-ups and possibly more purchases when people utilize the discount code, which can really strengthen your brand.
20. ON YOUR INSTAGRAM STORIES, CREATE “THIS OR THAT” POLLS
Are you looking for prompt client feedback on your goods? If so, one of the best methods to engage your audience on Instagram is to run a “This or That” poll. Additionally, it increases social media involvement for your company, which might increase your following.
21. RUN A CONTEST OR GIVEAWAY
Who does not enjoy a free gift? Through the shares and comments it creates, a social media giveaway or contest helps promote your brand. Plus, you’re sure to make the lucky winner happy!
22. UPDATE THE PACKAGING FOR YOUR BRAND
Business trends change rapidly, so if your brand’s packaging is stale or in need of an upgrade, think about upgrading it.
23. CHANGE YOUR POPUP COPY
Popups are excellent marketing tools for generating leads and boosting sales, but have you considered varying your popup messages? Regular page visitors will undoubtedly take a second look at a strange popup. Who knows, a fresh message can even increase your conversion rate.
24. UPDATE THE DETAILS OF YOUR PRODUCTS
Do your product descriptions address your target market specifically? If not, enhancing them may help your audience perceive your goods and/or services in a more favorable light. Or, you may boost your SEO by updating your product descriptions to include more high-performing keywords.
25. UPDATE YOUR “ABOUT” PAGE
Even though the About page of a website is sometimes one of the most popular ones on the entire internet, it’s not unusual for it to spend months (or even years) without being updated! So why not update your About page if you have some free time and haven’t done so in a while?
There you have it! The 25 suggestions for things to do when you’re stuck for ideas. When you start a business, you may occasionally wonder, “Okay, what comes next? ” mood, and these suggestions might assist you in focusing on those minute details that we entrepreneurs frequently overlook. We hope this helps!